One of the questions I’ve been meaning to clarify is who this application is aimed at. Two broad user groups will benefit from using this app: the first group are those who use the Internet every day as a production tool; web designers, information architects, even the odd programmer or two. You guys I’ll cover later.
The other group? They are the ones the Internet forgot about. They run a business which they know should be on the web, but they never get round to it. They’ve got a logo saved in the right format, along with a ton of ideas and a bunch of photos. Many of them are already on the web, but they’ve been burnt by paying too much for a site that does too little. Server specs are Greek to them. Hosting sounds like trouble. Installing and customising a web application on a shared server, just in order to ‘manage content’? Forget about it. They want their Internet presence to offer the same simplicity as email; it just works.
Estate agents, architects, artists, publishers, authors, journalists, copy writers, fashionistas, accountants, photographers, stylists, designers, art directors, hair dressers, project managers, illustrators, animators, music producers & independent record labels, bands and artists.
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